If you are a Digital Marketing Manager with experience, please read on!
1. We have 25+ years of steady growth and success.
2. We are nationally recognized for customer service and innovation.
3. We have tremendous appreciation of employees, their lives and future success!
What You Will Be Doing
Drive website engagement, customer experience by measuring and improving conversion of visitors to sales and/or measurable leads to the sales force.
Plan and execute digital marketing campaigns (including web, SEO/SEM, email, social media, display advertising)
Collaborate with search and cross-functional teams, design, execute best-in-class paid search campaigns, utilize large capital investment made in this arena
Measure and report performance of digital marketing campaigns, assess against goals (ROI and KPIs). Work with analytics platforms and testing tools to continually optimize customer experience to drive growth. Actively seek new ways to use existing technologies, improve business processes, evaluate new technologies to drive growth.
Collaborate with internal and external advertising, creative, content, technical partners to ensure cohesive customer experience and optimal marketing program.
Design & execute cohesive overall advertising / engagement strategy to drive growth, sales in owned B2B/ B2C eCommerce channels
Manage and support the SEO specialist
Become a subject matter expert of products (desire to push lighting over just widgets)
Key Metrics for Success:
Revenue, margin growth
Increased engagement on site visits, clicks, add to cart across advertising layers
Marketing and sales-qualified lead growth
Customer satisfaction (NPS or similar) continuous improvement with web experience
What You Need for this Position
- SEO/SEM
- Excel
- Google Shopping Ads, Google Ads, Google Merchant Center, Google Analytics
- Microsoft Advertising
- Social Media
- Data Analysis
- Engagement
- lead growth
- b2b/b2c eCommerce channels
What's In It for You
- Competitive Comp
- Hybrid and flexible work schedule
- Medical, dental, vision insurance
- 401k
- PTO
-Career growth and development
So, if you are a Digital Marketing Manager with Google Ads experience, please apply today!
Applicants must be authorized to work in the U.S.
Email me to apply for this position