VP, Digital Tag Management

Our financial services client is looking for a VP of Digital Tag Management to join their team. This is a long-term assignment with the expectation of extending or converting to full-time (the budget is currently set for around 3-months, but the client has confirmed this is expected to be a long-term need). 

This role requires candidates to work out of Chicago, New York, or Wilmington, DE on a hybrid basis (onsite 3 days a week, 2 days of remote work). 

Key Responsibilities for this role include but not restricted to:

• Partner with paid media stakeholders to provide consultation and thought leadership across, search, social, mobile, display and video while focusing on innovation and escalation

• Maintain clear governance standards to key tagging and media/ad operations procedures

• Placement of digital media tags within Tag Management Service for on-site tagging needed for campaign performance, monitoring, targeting, and other support across multiple platforms including proprietary Tag Management platform, DoubleClick Campaign Suite, & Adobe Insight/Site Catalyst

• Provide quality control checks and documentation on setups completed by the team to ensure best in class executions and launches

• Collaborate with business partners & technology to ensure data is transformed into analytically accessible and valuable data sets that can be used to answer critical business questions. This involves identifying valuable data variables and ensuring their final delivery

• Understand and apply relevant controls for tag deployment, data collection, and protection of data and user privacy

• Provide critical scale to changes within tag management procedures and technology, inclusive of providing SME inputs for the evolution of the technology tied to digital tag management.

• Review requirements, specifications, user documentation, help files, and other project documentation - job aids/procedures to assure quality of the deliverables

Preferred Experience:

• Minimum 5+ years digital tag management experience or similar

• Minimum 8+ years digital marketing/advertising experience

• Minimum 8+ years of experience in digital ad operations, media and site tagging, marketing analytics, digital campaign performance measurement with web analytic tools

• Experience with a Tag Management System transition (including vetting new systems, project managing the process and working stakeholders throughout the transition) 

• Hands on experience in Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, Ad Servers, Demand Side Platforms and Tag Management Platforms 

• Understanding of California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and General Data Protection Regulation (GDPR)  

WHEN APPLYING, PLEASE ANSWER THE FOLLOWING QUESTIONS:

1. Do you have team knowledge of tag management systems and privacy/user protection? Have you ever onboarded a new tag management system?

2. Do you understand data layers and how to implement tags? Do you know how to set up an image-based tag?

3. Are you currently located in Chicago, IL (or Wilmington, DE) and willing to work onsite 3 days/week (remaining 2 days will be remote)? 

4. Do you have a deep understanding of privacy regulations including past and pending new regulations (state-by-state)? 

5. Are you comfortable leading presentations and talking to executive stakeholders? 

 

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

For this position you must be currently authorized to work in the United States. We do not sponsor for this position.